This first body of text is your opportunity to impress your prospective candidate as to what the potential is with the client you are working with.
It is important to remember, we are attracting the attention of a passive candidate community – there needs to be some zing and pizazz about your client for them to be hooked.
Cast the vision for them – describe the culture, technology, structure or phase of growth that creates the opportunity for someone. The chances are your prospect is doing well and needs to feel reassured that you are working with a good business, with good products in the pipeline.
Be your candidate for a moment – what do they find inspiring and interesting?
Keep the text easy to read – paragraphs of no more than four lines. Talk about your client by name rather than “our client”. Dial down on the adjectives and share evidence for your claims.
At 150 words, this section of text is about 45 seconds to read. Grammarly also works with Elementor, so there is no excuse for spelling and grammar issues.
Click here to see a short video of candidates who we have helped so far in 2022